Firms in consumer goods industries that are trying to sell to a large segment of the market generally favor a(n)_____ strategy.
A) push
B) international
C) lag
D) pull
E) exclusive distribution

Question

Quizplus · Accepted Answer

A pull strategy involves creating demand for a product among consumers, who then pull the product through the distribution channel. This is generally more effective when trying to sell to a large segment of the market, as it allows for a wider reach and greater potential sales volume. In contrast, a push strategy involves pushing a product through the distribution channel, relying on intermediaries to promote and sell the product to consumers. This may be more suitable for niche markets or specialized products. International and exclusive distribution strategies are not directly related to targeting a large segment of the market. A lag strategy is not a commonly recognized distribution strategy.

Firms in Consumer Goods Industries That Are Trying to Sell