A push strategy is emphasized when
A)distribution channels are short.
B)sufficient print and electronic media are available to carry the marketing message.
C)consumers have a low level of literacy.
D)the products being sold are consumer goods.
E)professional services are being offered.

Question

Quizplus · Accepted Answer

A push strategy involves pushing products through a distribution channel to reach the end consumer. When distribution channels are short, such as in the case of direct selling or selling through a limited number of intermediaries, a push strategy is more effective. This is because it focuses on creating demand from intermediaries, who will then push the products to end consumers.

A Push Strategy Is Emphasized When