Firms pursuing a(n)_____ strategy on an international scale will price low worldwide in attempting to build global sales volume as rapidly as possible,even if this means taking large losses initially.
A) experience curve pricing
B) multipoint pricing
C) economy pricing
D) predatory pricing
E) premium pricing

Question

Quizplus · Accepted Answer

Experience curve pricing involves setting low prices globally to quickly build sales volume, leveraging the experience curve to reduce costs over time, even if it means incurring initial losses.

Firms Pursuing A(n)_____ Strategy on an International Scale Will Price