Which of the following is a consequence of tight cross-functional integration between research and development (R&D), production, and marketing?
A)Maximizing the time to market a product
B)Letting R&D dictate terms to marketing and production
C)Keeping development costs in check
D)Ensuring that product development projects are driven by organizational needs
E)Increasing selling costs and maximizing profits

Question

Quizplus · Accepted Answer

Tight cross-functional integration between R&D, production, and marketing can help a company to ensure that product development projects are driven by customer needs, new products are designed for ease of manufacture, development costs are kept in check, and time to market is minimized.

Which of the Following Is a Consequence of Tight Cross-Functional