The Maroon Apparel company controls the weaving,dyeing,cutting,and sewing of its merchandise.Apart from these activities,it also manufactures buttons,zips,buckles,and other accessories for its apparel.This is done in order to exercise tight control over its manufacturing processes and to reduce production costs.This strategy of the company is known as _____.

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Vertical integration involves a company expanding its operations by assuming control over various stages of its supply chain. In this case, Maroon Apparel has taken control of its entire manufacturing process, from weaving to sewing, as well as manufacturing accessories, in order to reduce costs and maintain control over the quality of its products.

The Maroon Apparel Company Controls the Weaving,dyeing,cutting,and Sewing of Its