Which of the following is true of the value that an international business can create in a foreign market?
A) If the international business offers the same type of product that indigenous competitors are offering, then the value of that product is likely to be greater.
B) If the international business can offer a product that satisfies an unmet need, the value of that product to consumers is likely to be lower.
C) Greater value of an international business translates into an inability to charge higher prices and/or to build sales volume more rapidly.
D) The value that an international business can create in a foreign market depends on the suitability of its product offering to that market and the nature of indigenous competition.
E) An international firm should not rank countries in terms of their attractiveness and long-run profit potential because these factors are always changing.

Question

Quizplus · Accepted Answer

The value that an international business can create in a foreign market depends on the suitability of its product offering to that market and the nature of indigenous competition. The offering of a unique and unmet need may lead to a higher value proposition. However, it also depends on the competition and their offerings, as well as the cultural, social, economic, and legal factors of the foreign market. Thus, option D is the correct choice. Option A, B, C and E are incorrect as they do not accurately reflect the value proposition of an international business in a foreign market.

Which of the Following Is True of the Value That