According to researchers,firms facing strong pressures for local responsiveness should pursue a global standardization strategy.

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According to researchers, firms facing strong pressures for local responsiveness should pursue a localization strategy, which involves adapting their products and services to meet specific local needs and preferences. Global standardization strategy involves offering the same standardized products and services worldwide, which may not be suitable in environments where local preferences and regulations vary widely.

According to Researchers,firms Facing Strong Pressures for Local Responsiveness Should