Managers are most likely to increase the profitability of their firm by pursuing strategies that:

Question

Quizplus · Accepted Answer

Pursuing strategies that add value to the firm's products will make them more desirable to customers, potentially leading to increased sales and higher profits. Increasing costs, reducing the depth of the product line or selling less products in existing markets would likely lead to decreased profitability. Exiting from relatively new markets may not necessarily lead to increased profitability.

Managers Are Most Likely to Increase the Profitability of Their