Mayer Life Systems,a manufacturer of surgical and medical appliances,invented and patented a new dialysis machine that radically reduced maintenance and operational issues.Responding to a global demand,it decided to sell the machines manufactured at its plant in the U.S.to various markets across the globe.Since the product features provided by Mayer were not provided by any other competitor,Mayer did not feel any pressure for cost reductions.Which of the following strategies is most likely being pursued by Mayer?

Question

Quizplus · Accepted Answer

Mayer Life Systems is likely pursuing an International strategy, as it is leveraging its unique product features without feeling pressure for cost reductions, and selling the product globally while maintaining its operations primarily in the U.S.

Mayer Life Systems,a Manufacturer of Surgical and Medical Appliances,invented and Patented