Handicaps experienced by an organization because of entering into a market after several other companies who have already established their brands in the market,are referred to as _____.

Question

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Late-mover disadvantages refer to the handicaps or challenges experienced by organizations that enter a market after several other companies have already established their brands, products, and customer base. This could include lower brand recognition, difficulty in acquiring customers, higher promotional costs, and a smaller market share.

Handicaps Experienced by an Organization Because of Entering into a Market