The extent of the changes in the marketing mix a firm must make when going overseas depends on the country, the political forces, and the degree of market penetration desired by management.
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Q1: Generally, industrial products require greater adaptation than
Q3: Product standards ostensibly set to protect a
Q4: Generally, the deeper the immediate market penetration
Q5: As exemplified by companies such as Campbell's,
Q6: Marketing managers of global firms who may
Q7: The marketing mix is a set of
Q8: According to the text, the product is
Q9: International markets served often differ widely because
Q10: The marketing of services, sometimes called intangibles,
Q11: The basic functions of domestic and international
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