Luxury items such as perfume can often be sold without adaptation in many different foreign markets.
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Q9: International markets served often differ widely because
Q10: The marketing of services, sometimes called intangibles,
Q11: The basic functions of domestic and international
Q12: Sometimes there are almost no differences between
Q13: Laws on pollution, consumer protection, and operator
Q15: To avoid changing the product to meet
Q16: Generally, as marketers go down the economic
Q17: The benefits from standardization of the marketing
Q18: Drastic modifications in the physical product may
Q19: The physical product includes the total product,
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