Generally, as marketers go down the economic and social strata in each country, they tend to find greater similarities among countries on social and cultural values.

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Marketers often find that as they go down the economic and social strata, differences in social and cultural values between countries become more pronounced, not less. Higher income and education levels tend to lead to more homogenized values across countries, influenced by global media and communication.

Generally, as Marketers Go Down the Economic and Social Strata