When formulating product strategies,international marketing managers must remember that they are selling
A) a new product.
B) an expensive product to poor people.
C) a total product.
D) hope.
Correct Answer:
Verified
Q32: Management would prefer global standardization of the
Q33: A basic cultural decision for the marketer
Q34: Generally,consumer products require _ adaptation than/as industrial
Q35: Buyers of consumer goods usually act on
Q36: Marketers everywhere must
A) satisfy customers' needs.
B) learn
Q38: In spite of the advantages of global
Q40: The total product
A) is what marketers try
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Q42: The need to change the color of
Q50: Recruiting salespeople in foreign countries is less
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