Generally,as marketers go down the economic and social strata in each country,they will tend to find
A) similarities among countries in social and cultural values.
B) dissimilarities among countries in social and cultural values.
C) no significant differences in social and cultural values.
D) greater government support and thus disposable income for each succeeding lower stratum.

Question

Quizplus · Accepted Answer

This is discussed in the text. So, as the need for adjustment increases, market desirability decreases.

Generally,as Marketers Go Down the Economic and Social Strata in Each