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The Attraction of Using the Internet as an International Advertising

Question 60

Multiple Choice

The attraction of using the Internet as an international advertising medium


A) includes the use of common languages, two-way communication, and user profile.
B) is that new technology adds to the product benefits.
C) is the user controls when the message is received.
D) is that Internet sales far exceed average sales per square foot in major consumer goods stores.

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