Market screening eliminates

Question

Quizplus · Accepted Answer

Market screening is a process of evaluating potential markets to eliminate those that are less attractive or feasible for the company's products or services. It helps the company to focus on the most profitable or desirable markets and avoid wasting resources in less promising markets. Therefore, option B is the correct answer, as it reflects the purpose of market screening to eliminate less attractive markets. Options A, C, and D are incorrect, as market screening does not necessarily eliminate undesirable products, environmental forces, or competition.

Market Screening Eliminates