Country screening differs from segment screening in that

Question

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Country screening focuses on evaluating and analyzing the potential of a market in a specific country based on factors such as economic stability, cultural differences, and political environment. On the other hand, segment screening involves identifying and analyzing specific segments within a market, regardless of location. Therefore, the main difference between the two is that country screening is conducted at the country level while segment screening is conducted within a country.

Country Screening Differs from Segment Screening in That