Marketers use _____________ to identify a group of markets where a single promotional approach can be used.

Question

Quizplus · Accepted Answer

Cluster analysis is a statistical tool used to group consumers based on similar characteristics and behaviors. Marketers use this approach to identify a segment of the market where a single promotional approach can be used. By grouping consumers with similar needs and preferences, marketers can design and deliver targeted messages that resonate with their target audience. This can increase the effectiveness of their marketing efforts and improve their chances of success.

Marketers Use _____________ to Identify a Group of Markets Where