When doing business in several countries,the two market screening approaches are

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The two market screening approaches when doing business in several countries are country and segment. This involves first evaluating potential countries (country screening) based on various macro-level factors such as economic, political, and legal environments. Following this, segment screening is conducted within these countries to identify specific market segments that present the best opportunities based on micro-level factors like consumer behavior and market needs.

When Doing Business in Several Countries,the Two Market Screening Approaches