Segments need to be,among other traits,
A) definable, large, and accessible.
B) large, unambiguous, and affluent.
C) affluent, accessible, and actionable.
D) definable, affluent, and actionable.
Correct Answer:
Verified
Q92: The purpose of the fifth screening,just before
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Q94: The social desirability bias is
A) the respondent's
Q95: Accessibility in a segment screening is that
Q96: Political stability and policy stability
A) are not
Q98: An actionable segment is one that
A) allows
Q99: In most market screenings,there is
A) no substitute
Q100: The field trip is meant to
A) develop
Q101: After the initial screening the analyst will
Q102: Establishing a need for chocolate or other
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