A capturable segment is one that

Question

Quizplus · Accepted Answer

A capturable segment is a group of potential customers who can be persuaded or influenced to switch from a competitors' product or service to one's own product or service. This implies that they are currently using a similar product from a competitor and are open to being won over to a new or better alternative. Therefore, answer A (can be influenced to move from the competition) is the correct choice. The other options - B (can be traded on the open market), C (can be reached through online communication), and D (is open to product modification) - do not accurately define a capturable segment.

A Capturable Segment Is One That