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To Facilitate Kraft's Goal of Enhancing Growth Prospects Within Developing-Country

Question 31

Multiple Choice

To facilitate Kraft's goal of enhancing growth prospects within developing-country markets,between 2006 and 2012 the company


A) moved an increasing proportion of decisions to the company's Illinois headquarters.
B) gave full profit-and-loss accountability to the business units.
C) centralized product development activities to enhance new product creation.
D) gave headquarters increased control over human and financial resource management.
E) diversified away from global snacks and entered into housewares and clothing.

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