When Kraft's earlier efforts to achieve continued growth and efficiencies were hindered,in 2012 it initiated a major reorganization that included
A) acquiring the British confectioner Cadbury.
B) selling off brands such as Oreo cookies to a Chinese firm.
C) withdrawing from emerging markets.
D) splitting the company into two independent companies.
E) withdrawing from the grocery business and selling its assets to another food company.

Question

Quizplus · Accepted Answer

Yet efforts to achieve continued growth and efficiencies were hindered by differences among the product lines each brought to the merger. After reviewing alternatives for improving the company's global competitiveness, Kraft's leaders concluded that they required a major reorganization, and they split the company into two independent public companies.

When Kraft's Earlier Efforts to Achieve Continued Growth and Efficiencies