The use of an international product structure
A) represents a sharp move away from pre-export department times.
B) has domestic product divisions responsible for the worldwide operations such as marketing and production of products under their control.
C) helps to avoid duplication of area experts.
D) often suffers from a duplication of product experts.
E) often has a group of managerial specialists in an international division, who have authority over the product divisions.

Question

Quizplus · Accepted Answer

An international product structure represents a return to pre-export department times in that the domestic product division is given responsibility for global line and staff operations. Product divisions are then responsible for the worldwide operations, such as marketing and production, of those products and services under their control. Each division generally has regional experts, so while this organizational form avoids the duplication of product experts common in a company with an international division, it does create a duplication of area experts. Occasionally, to avoid placing regional specialists in each product division, the IC will have a group of managerial specialists in an international division who advise the product divisions but have no authority over them

The Use of an International Product Structure