Two prominent features of the strategic plan are sales forecasts and the mission statement.
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Q23: Sales forecasts are both a control and
Q24: Contingency plans are developed in some firms
Q25: A global strategy tends to be used
Q26: Scenario analysis can help managers to break
Q27: A benefit of global strategies is their
Q29: Objectives must be quantified in order to
Q30: Policies are broad guidelines issued by upper
Q31: A multidomestic strategy tends to be used
Q32: When developing and assessing strategic alternatives, it
Q33: Objectives direct the firm's course of action,
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