A prediction that provides managers with an estimate of future revenue to be received and the units to be sold,but also serves as the basis for planning in the other functional areas,is a
A) sales forecast.
B) budget.
C) marketing plan.
D) strategic plan.
E) contingency plan.
Correct Answer:
Verified
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Q79: Companies pursuing a home replication strategy
A) usually
Q80: Companies pursuing a multidomestic strategy
A) usually have
Q81: Scenarios
A) have the objective of envisioning possible
Q82: Performance measures are done to
A) measure the
Q84: A strategic plan
A) will be prepared when
Q85: Tactical plans
A) are fairly broad compared to
Q86: According to the text,companies consider at least
Q87: The planning method that appears to be
Q88: Tactical plans
A) are operational plans.
B) are broad,
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