In the new strategic planning process

Question

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A difference between the new and the old approaches: traditional planning is a company activity done in seclusion, while the new approach often includes interaction with such parties as important customers, distributors, suppliers, and alliance partners, in order to gain firsthand experience with the firm's markets. Other important stakeholders such as governments and activists (social, environmental, and political) are also relevant influences, if not necessarily direct participants, in this strategic planning process.

In the New Strategic Planning Process