The term globalization was first coined by Theodore Levitt in a Harvard Business Review article in which he maintained that
A) new technologies were creating opportunities for creating mass customization of products.
B) governments would be threatened by the emergence of global companies and would limit their development.
C) the future belonged to global companies that sold the same things the same way, everywhere.
D) increased differentiation of products would mean that costs of production would become a steadily declining proportion of the selling price.
E) globalization would eliminate differences among consumers and markets, worldwide.

Question

Quizplus · Accepted Answer

The term globalization was first coined by Theodore Levitt in a Harvard Business Review article in which he maintained that new technologies had "proletarianized" communication, transport, and travel, creating worldwide markets for standardized consumer products at lower prices. He maintained that the future belonged to global corporations that did not cater to local differences in taste but, instead, adopted strategies that operated "as if the entire world (or major regions of it) were a single entity; [such an organization] sells the same things in the same way everywhere."

The Term Globalization Was First Coined by Theodore Levitt in a Harvard