Research has shown that CEOs strongly believed (1)an international orientation should be an important part of college business education; (2)international business skills and knowledge were important not merely for promotion to senior executive positions but also for appointment to entry-level positions,and across a broad array of functional as well as cross-functional areas; and (3)the importance indicated in the preceding points was magnified for companies that anticipated _______ importance of international activities in the next five years.
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