A firm's marketing department plans to introduce a new product into the market.The department invites suggestions from employees about the new product.New employees at the firm are also given an exhaustive orientation by the HR department about the company's vision and goals,and how the firm's products have traditionally formed an integral part of their daily work life.This orientation activity organized by the HR department is an example of _____.
A) brand alignment
B) brand extension
C) brand equity
D) brand valuation
E) brand earnings

Question

Quizplus · Accepted Answer

Brand alignment is the process of ensuring that HR policies, practices, and programs support or are congruent with an organization's overall culture or brand, including its products and services. One way to ensure HR policies align with a company's strategic vision is to educate employees about the company's "brand" and their role in bringing that brand to life as part of everyday work activities.

A Firm's Marketing Department Plans to Introduce a New Product