Derek's is a brick-and-mortar toy store. The firm is considering expanding its operations to include Internet sales. Which one of the following would be the best firm to use in a pure play approach to analyzing this proposed expansion?

Question

Quizplus · Accepted Answer

To analyze the proposed expansion of Derek's toy store into Internet sales, the best firm to use would be a toy store that only sells online, also known as a pure play online retailer. This firm would have experience and expertise in online sales and could provide valuable insights and strategies for Derek's to consider in their own online sales expansion. Choosing another brick-and-mortar store or a wholesale toy distributor would not provide relevant information on online sales strategies. The oldest online retailer of any product may not necessarily have experience in the toy industry or in the specific challenges and opportunities of online toy sales. Finally, Derek's own store would not provide the perspective of an online-only business.

Derek's Is a Brick-And-Mortar Toy Store