Marvello the hypnotist puts Van in a trance and tells him to cluck like a chicken whenever he sees a fire truck in the week following the show.Marvello is trying to influence Van's behavior

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Marvello is using posthypnotic suggestion to influence Van's behavior, directing him to cluck like a chicken whenever he sees a fire truck after being hypnotized. Hypnotic analgesia involves reducing sensitivity to pain through hypnosis, dissociation theory refers to splitting off mental processes from conscious awareness, and sociocognitive theory suggests that hypnotic experiences are shaped by social and cultural expectations.

Marvello the Hypnotist Puts Van in a Trance and Tells