New Smoke wants to market their cigarettes to young adults,so they decide to create an ad using an attractive celebrity couple.By using well-known,high-status people to influence their audience and deliver their message,the company is using the __________ route of persuasion to increase cigarette sales.

Question

Quizplus · Accepted Answer

The company is using the peripheral route of persuasion, as they are relying on attractive celebrity endorsers to influence their audience and deliver their message without directly focusing on the product's central features or benefits.

New Smoke Wants to Market Their Cigarettes to Young Adults,so