If a firm is trying to enter a market where there are already well-established companies, and where global competitors are also interested in establishing a presence, the firm should choose a greenfield investment.

Question

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In such a competitive market, a greenfield investment may not be the best strategy as it involves building a new facility from scratch, which could be costly and time-consuming. Instead, the firm may consider other strategies such as mergers and acquisitions, joint ventures, or strategic alliances to enter the market more efficiently and effectively.

If a Firm Is Trying to Enter a Market Where