Firms pursuing a global standardization strategy must cope with a higher level of performance ambiguity, and this raises their costs of control.

Question

Quizplus · Accepted Answer

Global standardization strategy involves implementing the same policies, practices, and procedures across all international markets, which may lead to performance ambiguity due to differences in local market conditions. As a result, firms pursuing this strategy may have to invest more in monitoring and control, which leads to higher costs.

Firms Pursuing a Global Standardization Strategy Must Cope with a Higher