When a firm focuses on increasing profitability by customizing the product or service so that they provide a good match to tastes and preferences in different national markets, the firm is following a transnational strategy.

Question

Quizplus · Accepted Answer

A transnational strategy involves both global efficiency and local responsiveness, but customizing products for different national markets is more characteristic of a localization strategy.

When a Firm Focuses on Increasing Profitability by Customizing the Product