The marketing of services, sometimes called intangibles, is similar to the marketing of consumer products in that these products are generally harder to market globally than industrial products.

Question

Quizplus · Accepted Answer

The marketing of services or intangibles is considered more challenging than the marketing of consumer products because services are intangible, inseparable, variable, and perishable, making them harder to standardize and market globally compared to physical products.

The Marketing of Services, Sometimes Called Intangibles, Is Similar to the Marketing