Private brands are responsible for a shift in power from manufacturers to retailers.

Question

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Private brands or store brands are created and sold by retailers under their own branding. This gives retailers greater control over product offerings, pricing, and marketing, resulting in a shift in power from manufacturers to retailers. As private brands gain popularity, retailers have more negotiating power with manufacturers and can demand lower prices, higher quality, and better terms.

Private Brands Are Responsible for a Shift in Power from Manufacturers