Evidence suggests that:
A) the Internet can be an effective tool in personal selling, when used to build trust.
B) the Internet is more effective in personal selling than is face-to-face communication.
C) the Internet is an inappropriate choice for personal selling when trust building is important.
D) all of the above.
E) two of A, B, and C.

Question

Quizplus · Accepted Answer

The evidence suggests that the Internet can be an effective tool in personal selling, when used to build trust. Option B is incorrect as face-to-face communication is generally considered more effective in personal selling. Option C is also incorrect as the Internet can still be used to build trust, although it may require different strategies than face-to-face communication. Therefore, the best choice is A.

Evidence Suggests That