Country and segment are units of analysis for market screening.

Name: Country and segment are units of analysis for market screening.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Country and segment are commonly used units of analysis in market screening, as they help companies identify potential markets for their products or services. By evaluating countries or segments based on various factors such as economic stability, consumer behavior, and market size, companies can determine which markets are most suitable for their offerings.

Country and Segment Are Units of Analysis for Market Screening