Social desirability bias can be seen as a cultural problem when conducting market research.

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Social desirability bias occurs when survey respondents answer questions in a way they believe is socially acceptable or desirable, rather than their true beliefs or behaviors. This can be influenced by cultural factors, such as a society's norms and values. Therefore, it can be considered a cultural problem when conducting market research, as it can lead to inaccurate or biased results.

Social Desirability Bias Can Be Seen as a Cultural Problem