_____________ is used by management during the planning process to eliminate the less desirable markets.

Question

Quizplus · Accepted Answer

Market screening is the process of evaluating and filtering potential markets to identify the most attractive ones. It helps in the elimination of less desirable markets based on various criteria, such as market size, growth potential, competitive intensity, regulatory environment, cultural barriers, etc. Therefore, it is an important tool used by management during the planning process to focus on the most promising markets and avoid wasting resources on unprofitable ones. Environmental scanning involves monitoring and analyzing the external environment for opportunities and threats. Country screening is a similar process to market screening, but it focuses on evaluating individual countries as potential markets. Segment screening is the evaluation of individual market segments to determine their attractiveness for the company's products or services.

_____________ Is Used by Management During the Planning Process to Eliminate