In __________ screening, the important variables for segmentation are commonalities in needs and wants among consumers across nationalities.

Name: In __________ screening, the important variables for segmentation are commonalities in needs and wants among consumers across nationalities.
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Question

Quizplus · Accepted Answer

Segment screening focuses on identifying groups of consumers with similar needs and wants across different nationalities, rather than focusing on country-specific or cultural differences.

In __________ Screening, the Important Variables for Segmentation Are Commonalities