The segment approach to investigating markets requires that markets should be which of the following?

Question

Quizplus · Accepted Answer

The segment approach to investigating markets requires that markets should be capturable, meaning that they can be effectively targeted and served by the marketing mix, and should also be large enough to be profitable. The concept of markets being protected is not related to the segment approach. Therefore, the best choice is E, which includes both capturability and size as key factors in determining the suitability of a market for segmentation.

The Segment Approach to Investigating Markets Requires That Markets Should