The segment approach requires that markets should be which of the following?

Question

Quizplus · Accepted Answer

The segment approach requires that markets should be accessible, meaning that they can be reached through communication and distribution channels, and actionable, meaning that the marketer can design and implement effective marketing programs for the segment. The third characteristic, profitability, refers to the potential for the segment to generate financial returns, but this is not a requirement for a market to be considered a viable segment. Therefore, the correct answer is E, A and B.

The Segment Approach Requires That Markets Should Be Which of the Following