To set corporate objectives, management must first:

Name: To set corporate objectives, management must first:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Before setting corporate objectives, management must first define the firm's mission, which outlines the reason for the organization's existence and its overall purpose. This provides a foundation for selecting viable market segments, quantifying objectives, and researching the market. Therefore, option C is the correct choice.

To Set Corporate Objectives, Management Must First