The trend for firms in regard to country risk assessment (CRA) is to:

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Firms are increasingly recognizing the importance of country risk assessment in making decisions about foreign activities. This is because the global business environment has become highly volatile and unpredictable, and there are many complex and interconnected factors that can affect a firm's operations and performance in foreign markets. As such, CRA has become a critical tool for managing risks and enhancing performance in international business. While some firms may still avoid CRA as an added cost in competitive markets, this is not the trend for most firms. Additionally, using CRA only in obviously dangerous locations is not sufficient, as risks can emerge unexpectedly in any foreign market.

The Trend for Firms in Regard to Country Risk Assessment