The most frequent cause of cost overruns in the production of advertising is an overdependence on creativity.

Question

Quizplus · Accepted Answer

The most frequent cause of cost overruns in the production of advertising is a lack of planning and poor project management, not an overdependence on creativity. While creativity can sometimes lead to unique and expensive ideas, it is not the primary driver of cost overruns in advertising production.

The Most Frequent Cause of Cost Overruns in the Production