On Tait's first day at the Lea & Hunt Ad Agency, he delivered a half-page color ad for the December production of "Miracle on 34^th Street" by the Cartersville Community Theater Group to the office of the Georgia Backroads magazine. The ad is exactly the size it will be when run in the monthly publication. All the magazine's printer has to do is make plates from the material Tait took to the publication. In other words, the ad he delivered was:

Question

Quizplus · Accepted Answer

The ad Tait delivered is camera-ready art, which means it is fully prepared and ready for printing without any additional work or adjustments needed. The printer can simply create plates from the material and run the ad as-is in the magazine. This is the most efficient and cost-effective way to produce printed materials.

On Tait's First Day at the Lea & Hunt Ad